Animated videos have long been a part of marketing. Marketers have come to love them for their qualities. Let’s look at the reasons why animated videos are so valued in marketing. If you need to create an animated video for your business go here.
Contents
Animation features:
- Visual appeal. Animated videos use a pleasing visual that is achieved by using unique elements. This helps to stand out from the rest of the material and competitors, piquing the interest of the audience.
- Brevity and impact. Animation allows you to focus all the attention on important details, to convey information in the most effective way. Animation can be bright, which does not prevent the viewer from assimilating information quickly and efficiently.
- Emotional Impact. Visuals can create a connection between the business and the viewer, which helps in marketing. Visuals, characters, music, background sounds and the narrator can evoke joy, sadness or any other emotion you want.
- Versatility. Animation is not only liked by children, it is a tool for engaging audiences of all ages.
- Branding. You can use it in your brandbook, fonts and branded characters – it will increase brand awareness.
All these factors together make animation videos a powerful tool in marketing. Visual appeal, emotional impact and effectiveness in conveying information are the reasons why animation is widely used to achieve a wide variety of business objectives.
We can highlight some of the most common business objectives: telling a brand story, demonstrating company products, attracting attention in social networks, training employees, explaining and visualizing complex processes and data. Let’s see how animation helps in solving these tasks.
Animated video for product or service presentation
Using animation in a presentation is an effective method of conveying information, due to the wide possibilities of visualization. It can show how the product works, what functions it has, how to use them and what advantages they bring to the user. Each of these points can be clearly shown, compared with competitors, show the product from all sides. This helps to convey to the audience why your product or service deserves their attention and what problems it solves.
Visibility is important when presenting your product. For example, here’s how Google announced its assistant with an animated video. This video shows us the interaction between the user and the assistant. This video is notable for the fact that the company tried to ask the assistant questions that interest absolutely all users. Also, on the example of this video, we can see how the company painstakingly refers to the selection of music, sounds and announcer.
Famous presentations of Apple have long been without animation. Large companies use animation to keep the viewer as engaged as possible. The audience of such a business is very different, and while some people are told about complex things (for example, about a new processor), the attention of those who are not the most interested in it is attracted by a beautiful dynamic picture.
Animated video to tell the story of the brand
A brand’s story is its face, recognizability and reputation. Animation allows you to use unique styles and visuals that emphasize brand identity. Your brand colors and characters can create an emotional connection between you and the customer, raising recognition.
An animated logo can be a good way to be memorable to the viewer. You don’t have to change your logo, just put some movement in the details and you have a good marketing tool.
You can use animated videos to tell your story, the best moments and achievements of the company. This can be a good way to increase customer loyalty and trust.
An animated video is a good way to advertise your business on social media. It can be liked by people, making it go viral.
With the growing popularity of Tik Tok, people have become less and less likely to watch long videos, but animation allows you to conveniently adapt to any format.
To create viral animated content, you need to stay on top of current trends and keep your audience engaged with your content. Don’t be afraid to experiment and be creative!
Animated video for training and clarification
Using videos to train customers or employees has the advantages of; visibility, ease of conveying information and the ability to revisit the material.
Often, new employees need to be given information about how things work within the company. The most effective for this purpose will be to use animation, because then the employee will definitely learn the important material, and you do not have to spend time on introducing him to the course of things.
For customers, you can create a video that demonstrates the functionality of your product. Or, for example, a guide that will show each step in using your new service. A good example of an explainer video is a video from Spotify, in which they showed their mobile app. An interesting admission is that there is no narrator in the video and all explanations were graphic.
Animated commercial
Commercials are one of the most common and effective ways to promote products or services. All these properties act as a reason why animation is chosen as advertising.
By the way, marketing is now trending towards the use of a mascot character, which fits very well with the topic of our conversation.
The trend for animation in marketing
Animated videos in the hands of marketers – a terrible force. A well-written script, analysis of the target audience and their pains, make this type of advertising effective.
Video production is evolving, and the rules of the “game” are changing. Like, for example, with the advent of Tik Tok, short vertical videos became popular. Trends change quickly, but animation has a place in every one of them.
